Adel Mardini, Founder & CEO of JETEX, a Dubai-based global leader in executive aviation, announced its contribution of AED 5 Million over the next 5 years in support of the “1 Billion Meals Endowment” campaign, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to establish the largest Ramadan sustainable food aid endowment fund.

JETEX’s contribution is part of a remarkable response by individuals, institutions and businesses alike, who supported the campaign, organized by Mohammed bin Rashid Al Maktoum Global Initiatives with the aim to provide a food safety net for underprivileged populations, and to help fight hunger to support vulnerable groups around the world.

Social Responsibility

Adel Mardini, Founder and CEO of JETEX, said: “The response seen by the “1 Billion Meals Endowment” campaign reflects values of giving and solidarity long held in the UAE community. Our contribution is part of our commitment to social responsibility and to supporting humanitarian efforts in the UAE, which are not limited to this region but extend across the globe, spreading the spirit of tolerance and human solidarity. It also reflects the truly global reach of JETEX, as we expand our reach and take the brand to more locations across the world.”

The “1 Billion Meals Endowment” campaign builds on the success of previous food aid campaigns starting with “10 Million Meals” campaign in Ramadan 2020, which exceeded its target and provided 15.3 million meals. This was followed in Ramadan 2021 by “100 Million Meals” campaign which doubled its target and distributed 220 meals thanks to the contributions of 385,000 donators from 51 nationalities. Later, “1 Billion Meals” campaign launched in Ramadan 2022 and hit its target in under a month, providing meals in 50 countries around the world with the support of 320,868 donators.

The campaign aims to revive the culture of endowment as a tool for development, and a contributor to the global endeavor to eradicate hunger in line with the UN Sustainable Development Goals.

Donation Channels

The “1 Billion Meals Endowment” campaign welcomes donations and contributions to the endowment fund from institutions and individuals across five main channels including the campaign’s website (www.1billionmeals.ae), as well as a dedicated call center via the toll free number (800 9999). Donations are also possible via bank transfers in the UAE dirham to the campaign bank account number with Emirates NBD (AE30 0260 0010 1533 3439 802). Donations via SMS give contributors the option to donate AED 1 daily through a monthly subscription, by sending the word “Meal” to 1020 for du users, or to 1110 for Etisalat by e& users. Those who wish to donate to the campaign through the DubaiNow app can do so by clicking on the “Donations” tab.