Under directives of His Highness Sheikh Ammar bin Humaid Al Nuaimi, Crown Prince of Ajman Chairman of Ajman Executive Council and Chairman of the Board of Trustees of Humaid bin Rashid Al Nuaimi Charity Foundation, the Foundation announced the allocation of a plot of land within Sheikh Rashid bin Humaid Al Nuaimi endowment project in Ajman, located in the Endowment City. The allocation, with a value of AED 10 million, is made in support of the “1 Billion Meals Endowment” campaign launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to establish the largest Ramadan sustainable food aid endowment fund.
The “1 Billion Meals Endowment” aims to provide a food safety net for underprivileged populations in countries struggling with food insecurity, and help fight hunger and malnutrition, especially among victims of crises and natural disasters.
HE Tariq Abdullah Al-Awadi, Director General of the Humaid Bin Rashid Charitable Foundation, said: “The allocation of a land plot within Sheikh Rashid bin Humaid Al Nuaimi’s endowment valued at AED10 million in support of “1 Billion Meals Endowment” campaign is an extension of the Foundation’s charity efforts. It embodies the directives of HH Sheikh Humaid bin Rashid Al Nuaimi, Supreme Council Member and Ruler of Ajman and HH Sheikh Ammar bin Humaid Al Nuaimi, Crown Prince of Ajman, and reflects the Foundation’s commitment to be part of the UAE’s efforts to help those in need everywhere.
“The campaign is testament to our leadership’s renewed commitment to supporting underprivileged populations around the world through the launch of a sustainable food aid endowment fund. Realizing this noble cause is the responsibility of everyone in our community, known for its values of sympathy and solidarity,” he added.
Organized by Mohammed bin Rashid Al Maktoum Global Initiatives, the “1 Billion Meals Endowment” is an extension of previous food aid drives launched under the directives of HH Sheikh Mohammed bin Rashid Al Maktoum over the past years, starting with “10 Million Meals”, “100 Million Meals” and later “1 Billion Meals” campaign in Ramadan 2022.
On the other hand, it offers individuals, businesses, businessmen and influential philanthropists’ new ways to donate and make a difference, further promoting the culture of endowment as a traditionally rooted tool of development, and an investment for the future.
Generous Contributions
The “1 Billion Meals Endowment” campaign has raised a total of AED 750 million in 20 days, thanks to the donations of 120,000 contributors including major contributors, individuals, businesses as well as private and public sector organizations.
The campaign continues to welcome donations and contributions to the endowment fund from institutions and individuals across five main channels including the campaign’s website (www.1billionmeals.ae), as well as a dedicated call center via the toll-free number (800 9999). Donations are also possible via bank transfers in the UAE dirham to the campaign bank account number with Emirates NBD (AE30 0260 0010 1533 3439 802). Donations via SMS give contributors the option to donate AED 1 daily through a monthly subscription, by sending the word “Meal” to 1020 for du users, or to 1110 for Etisalat by e& users. Those who wish to donate to the campaign through the DubaiNow app can do so by clicking on the “Donations” tab.