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The Emirati film hoping to appeal to MENA audiences beyond the GCC

Trading places with the object of your envy isn’t always what it seems, as filmmaker Mohammed Saeed Harib demonstrates in this Emirati-Egyptian crossover, writes Keith J Fernandez.

Expatriates often live in bubbles, either because they can’t or won’t make the effort to integrate, or because when they do, they feel locked out by local communities with established social networks. As a result, both groups can live very different lives even within the same country.

Emirati director Mohammed Saeed Harib explores the theme to humorous effect in his feature film debut, ‘Rashid & Rajab’. The ImageNation comedy was released across the UAE over Eid Al-Fitr and has been met with a positive reception from critics and audiences alike. ‘Saturday Night Live Arabia’ alumnus Shadi Alfons plays Rajab, a witless but likable Egyptian fast-food delivery man who swaps bodies with Rashid, an affluent and starchy Emirati businessman (social media star Marwan Abdullah Saleh in his film debut), after a freak accident. Along the way, they must grapple with questions of nationality, culture, attitude and even the different Arabian dialects in a roller coaster laugh riot that raises questions about whether the other half really lives a better life.

“The grass often appears greener on the other side, but that isn’t always the case, and [it’s important] to appreciate yourself and your surroundings, whatever they may be,” says producer Ali F Mostafa. “But there’s also equality and solidarity in different cultures. These two people switch souls and experience each other’s lives, but at the end of the day are so close in what they truly want.”

Mostafa, familiar for his directorial work on ‘City of Life’ andThe Worthy’, assumes co-production responsibilities on the project, along with fellow Emirati director Majid Al Ansari (‘Zinzana’) and Rami Yasin (‘Syriana’). The trio stepped in to help with technical issues or whenever Harib needed a sounding board on what is his first live-action feature. The Emirati director is better known for his work in animation, particularly with the acclaimed TV series Freej.

Harib recasts that signature effervescence into a slapstick sitcom approach for ‘Rashid & Rajab’. “There is a common thread between all my creations – I am either very cartoony or very poetic, and this film kind of tends to my cartoon side, so perhaps my spirit is the common denominator between ‘Freej’ and this film,” he says. There’s also an Easter egg for fans: a cameo by Umm Saloom.

Body-swap films are a well-worn genre, but Harib has a knack for understanding regional audiences that serves this production well. Combined with the feel-good script and dialogue gags, that could help box-office performance when the film is released in other markets. Previous Emirati films have struggled to make it in countries such as Egypt, in spite of pan-Arab approaches and popular themes.

“We've been trying to release Emirati films in Egypt for a while now and for some reason they don’t do well – even films that we felt had an international appeal,” Mostafa says. “But with ‘Rashid & Rajab;, Mohammed taps a style of comedy that is completely right for the region. And with half the film set in a very Egyptian tone, and the other half with a ‘Gulfi’ speaking in an Egyptian accent, that could really appeal to an Egyptian audience.”

The film was shot on location in Dubai, and could soon be screened around the world thanks to a global sales agreement with the agent AGC International.

For his part, Harib is prepared for criticism, having encountered it with ‘Freej’, where sections of the audience felt he wasn’t being faithful to tradition.

“It’s amazing how many people want to pick on stuff,” he says. “I was like, ‘Why don’t you go make your own cartoon? You know, showcase our culture in your way.’ That’s my angle. There is no right or wrong.”